The Duracell Bunny is a battery-backed anthropomorphic pink rabbit, used to promote Duracell brand batteries. The ads are based on the concept that rabbits powered by Duracell alkaline batteries can continue to function longer than the same devices running on lower-grade zinc-carbon batteries. Ads typically feature competing rabbits in several ways, for example, in a soccer game, a drum competition or a race. In advertising, Duracell Bunny is a standard battery-powered toy, stop-motion doll, or CGI animated character.
Campaign Duracell Rabbit was launched in 1973 and preceded the Bunny Energizer, created in 1989. There are differences in appearance - Energizer Bunny wears sunglasses, has larger ears, different colors of pink, and has different body shapes. Also, while the Energizer Bunny is a single rabbit, Duracell Bunnies is a species. Energizer Bunny is described with drums, since Duracell Rabbit toys have drums. Duracell Rabbit's ad campaign has changed, and Duracell Bunnies is usually depicted doing something other than hitting drums.
When Duracell Bunny debuted in North America, it was meant to be just a one-shot character, but when Energizer parody became a huge success, Duracell decided to revive Duracell Bunny. The Duracell Bunny no longer appears in North America. This is due to Energizer filing a trademark claim for the use of "battery rabbit" marketing in the United States and Canada. However, it sometimes appears in Duracells gray market or fake Duracells, usually from China.
The Duracell Bunny was originally trademarked as Rampant Rabbit for use in the US and other countries. Duracell failed to renew its US trademark rabbit and as a result, disappeared. Energizer, seize the opportunity, trademark the new rabbit for its use.
In Europe, Australia and South America, the term "Duracell Bunny" (Conejo de Duracell in Spanish, Coelhinho da Duracell in Portuguese) has entered into everyday language as a term for anything that continues tirelessly while in The North American term "Energizer Bunny" has a similar connotation.
In England in 1995, the limited edition of Bunny can be found wearing the Blackburn Rovers kit - where Bunny is a huge fan after their Premier League Title success.
In February 2016, Energizer filed a trademark infringement lawsuit against Duracell. Energizer alleges that Duracell uses a pink rabbit in his ad in the United States, has no trademark rights in the United States in the pink rabbit, and has breached an agreement between Energizer and Duracell that governs the use of the pink rabbit trademark in the United States
Video Duracell Bunny
References
Source of the article : Wikipedia
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