The Energizer Bunny is a marketing icon and Energizer battery mascot in North America. This is a pink rabbit toy that wears sunglasses and blue and black striped sandals that beat the bass drum with Energizer logo.
Video Energizer Bunny
History
Originally a parody of the previously existing Duracell Bunny, still seen in England, Europe and Australia, Bunny has appeared in North American television commercials since 1988. Energizer Bunny is promoted for being able to continue operating indefinitely, or at least longer than similar toys ( or other products) using a competing brand battery, with a marketing tagline "It keeps running and...". American Energizer ad, produced by D.D.B. Chicago Advertising, originally started as a parody of a TV commercial to rival Duracell. In the original Duracell ad, a set of battery-powered battery-powered drum toys gradually stopped until only copper-powered battery-powered toys remained active. In Energizer's parody, Bunny Energizer then enters the screen by hitting the big bass drum and swinging a hammer over his head. His criticism is that Duracell compares their batteries with carbon-zinc batteries, and alkaline batteries are not the same as Energizer. Creative team at D.D.B. Chicago designing and designing rabbits chose All special Effects securities company to build the original Energizer Rabbit, a remote-controlled prop. All Effects operates the Energizer Bunny in most of its first ads. Then the ads are made by Industrial Light & amp; Magic, Cafe FX and Method Studios.
The ads started with Bunny leaving the studio in it, then wandering into some realistic-looking ad sets for fictitious products, interrupting them. As the campaign progresses, many of these ads stand alone (for counterfeit products like "Sitagin Hemorrhoid Remedy", "Nasotine Sinus Relief", "TresCafe Coffee", "Alarm" deodorant soap, etc.) And even some leading celebrities (like Lyle Alzado promoting a snack called "Pigskins", and Ted Nugent doing an advertisement for a Mexican food chain called "Cucaracha") just to make Bunny lined up, hitting his drums, as he "still gets" (a well-known) commercial is for a fake long distance phone company with a spouse in the UK talking to their son, who was supposed to be in New York and exclaiming that he "sounded like he was next door", and when the Rabbit came in, he tapped down the divisor to show them completely side by side). Eventually real life products and icons will crossover with Energizer Bunny (ie Michael J. Fox doing Pepsi commercials, and the opening of TV shows like Alfred Hitchcock Presents and ABC's Wide World of Sports ). To date, the Energizer Bunny has appeared in over 115 television commercials. In these advertisements, voice-over will announce one of the many slogans used for years; they will all connect the Energizer Rabbit supporters with their durable battery life. The original slogan boasted that "... [n] will not last longer than Energizer...", but was finally changed after a lawsuit filed by Duracell questioned Energizer's claims. Ads with rabbits that interfere with all the actions in the ad were eventually faked in the 1993 film Hot Shots! Part Deux , featuring a blue animal playing drums instead of pink bunny. Two fighters then used their weapons to shoot the blue animal, causing the blue animal to explode.
1990s
In 1993 to 1995, Energizer ran a series of ads featuring fake competitor batteries called "Supervolt" including the civet's maskot maskot, which is a clear Duracell lookalike. Because Supervolt battery sales are low, the company CEO (played by Rip Torn) is trying to neutralize Energizer Bunny by targeting the battery. To do this. Supervolt CEOs are in the process of finding individuals who can help them.
- The first is the evil genius Ernst Stavro Blofeld who plans to use the Disintegrator Matter to destroy the battery. It dies because the Supervolt battery in it runs out of power.
- The second is King Kong where the Supervolt CEO gives him a card that earns him a banana as a reward for the Supervolt CEO who describes him as a great person. When cornering Bunny Energizer in the Empire State Building, a woman who King Kong angrily closed the door at King Kong's feet, causing King Kong to fall from the Empire State Building.
In many related ads that followed, criminals like Darth Vader, Wicked Witch of the West, Wile E. Coyote, and Boris and Natasha, as well as robotic lice, will try to destroy or capture Bunny just to see the complications arise when their device uses Supervolt battery exhausted or other circumstances that allow to escape from the mascot. In addition, a flock of vultures and foxhunts will be exhausted trying to catch Bunny Energizer and the Grim Reaper giving up waiting for the Energizer Bunny to come with him.
The second shows the quality of the advertised product when creating complications for criminals-so it does not boast that Energizer is better than any other brand, as well as encouraging people to buy Energizer batteries for their smoke detectors.
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In September 2016, Energizer shifted their advertising agency to Camp King and introduced a more expressive new rabbit that was slimmer and had more facial expressions. The rabbit will keep the signature drums, flip-flops, and dark sunglasses, but the pink feather will be more realistic.
Maps Energizer Bunny
Legal challenge
In 1991, Energizer Holdings did not succeed in suing Adolph Coors Company for copyright infringement for making a parody of its Energizer bunny ads.
The ad had comedian Leslie Nielsen hit the bass drum while wearing bunny ears while the announcer said "Keep growing and growing!" The court finally sided with Coors by noticing the obvious fact that the content of the ads is very different considering Nielsen is not a toy and he does not use batteries.
Campaign success
Despite the enormous popularity of the campaign, Energizer battery sales have really dropped over the years that the ads run. Duracell claims that 40 percent of its customers consider the campaign to promote Duracell, not Energizer, but it does not provide proof. Speculation says that TV watchers still associate pink rabbits with Duracell, so Energizer ads really help their competitors' sales rather than their own.
In popular culture
In North America the term "Energizer Bunny" has entered the everyday language as a term for anything that continues unceasingly, or someone with extraordinary stamina. In Europe and Australia the term "Duracell Bunny" has a similar connotation. Several US presidential candidates have compared themselves with rabbits, including President George H. W. Bush in 1992 and Howard Dean in 2004.
In 1992, the PC Dynamics company created a Screen Saver for Windows 3.x featuring Energizer Bunny with an audio clip from the ad.
During the ninth season of Roseanne (1996-97), the lyrics sung by lead singer Blues Traveler John Popper begin with: "If what does not kill us makes us stronger, we will last longer than the wall the largest in China, or the rabbit with a drum. "
Energizer is a corporate sponsor of Star Tours at Disneyland Park and Disney's Hollywood Studios for several years; The rabbit appeared in some travel-themed ads around the exit of the event.
In 2006, the Bunny Energizer balloon debuted at Macy's Thanksgiving Day Parade and appeared until 2011.
For several years, comedian and ventriloquist Jeff Dunham had a recurring joke about Energizer Bunny. Her "grumpy old" doll Walter will ask about the ads interrupting their broadcasts, citing the Rabbit as a very irritating example. The joke often ended with Walter saying, "I want to trap his little furry ass... connect it to Sears DieHard."
See also
- Julian "The Energizer Bunny" Edelman, an NFL football player
Note
External links
- Official website
- All Securities
Source of the article : Wikipedia
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