Gillette

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Gillette is a male and female safety razor brand and other personal care products including shaving supplies, owned by multi-national company Procter & amp; Gamble (P & amp; G).

Based in Boston, Massachusetts, USA, it is owned by The Gillette Company , a supplier of products with various brands until the company merges into P & amp; G in 2005. The Gillette Company was founded by King C Gillette in 1901 as a manufacturer of razor blades.

Under the leadership of Colman M. Mockler Jr. as CEO of 1975-91, the company became the target of three takeover attempts, from Ronald Perelman and Coniston Partners. On October 1, 2005, Procter & amp; Gamble completed the merger with Gillette Company.

Gillette Company assets are incorporated into P & amp; G known internally as "Global Gillette". In July 2007, Global Gillette was disbanded and incorporated into Procter & amp; Two other Gamble main divisions, Procter & amp; Gamble Beauty and Procter & amp; Household Care Gamble. Brands and Gillette products are shared between the two. Gillette Center R & amp; D in Boston, Massachusetts, and Gillette South Boston Manufacturing Center (known as "Gillette World Shaving Headquarters"), still exist as a functional work location under Procter & amp; Gillette's brand name owned by Gamble. Gillette, Braun and Oral-B subsidiaries, among others, have also been retained by P & amp; G.

In some languages, the brand has become a common trademark for all razors, for example in Czech ( Iletka ), Estonian ( Ilett ), Latvian ( ilete ), Macedonian languages ​​(? ilÃÆ' Â © t ), Polish ( yletka ), and Serbo-Croatian ( ilet ).

Video Gillette

Product history

Razor tackles go ahead to allow consumers to achieve a closer shave. In 1947, a new model (TTO), "Super Speed" , was introduced. It was updated in 1955, with different versions being produced for a closer shear - a level of proximity marked by the color of the end of the handle.

In 1955, the first adjustable razors adjustable were produced. This allows the adjustment of the blade to improve shaving proximity. The model, in various versions, remained manufactured until 1988.

The desire to release a more expensive product, each claiming to be the best ever , has made Gillette make a disputed claim for his product. In 2005, an order was brought in by a Wilkinson Sword rival given by the Connecticut District Court that determined that Gillette's claims were both "unproven and inaccurate" and that the product demonstrations in Gillette's ads were "greatly exaggerated" and "literally wrong". Although ads in the United States must be rewritten, court decisions do not apply in other countries.

Procter & amp; Gamble's shaving products (P & amp; G) have been investigated by the UK Office of Fair Trading as part of an alleged collusion investigation between manufacturers and retailers in setting prices. According to the newspaper, the industry insider claims that the knife fusion range is worth Ã,  £ 0.05 each to be produced, but sold up to Ã, £ 2.43: the mark- up more than 4.750%.

Gillette was fined by the AutoritÃÆ'Ã © de la concurrence in France in 2016 for pricing on personal hygiene products.

Maps Gillette

Net worth

In 1999, Gillette, as a company, was worth US $ 43 billion, and it is estimated that Gillette's brand value is worth US $ 16 billion. This is equivalent to 37% of the value of the company, which is the same as DaimlerChrysler, one of the largest car manufacturers in the world at the time.

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Promotions

Gillette has a long history of promotion for his products, especially against young men. Current promotions include sponsoring sporting events such as Major League Baseball (since the 1940s, when it was the sole sponsor for World Series TV broadcasts) and the English national rugby league team, along with the Rugby League of Four Countries. Gillette sends a razor to men in the United States around the time of their 18th birthday; in 2010 Gillette has sent Fusion ProGlide. Athletes such as Roger Federer, Tiger Woods, Shoaib Malik, Derek Jeter, Thierry Henry, Kenan Sofuoglu, Park Ji-Sung, Rahul Dravid, and Michael Clarke are sponsored by the company.

There was a call to boycott Gillette's product given their association with Thierry Henry, after handball by Henry was undetected by the referee and allowing France to knock Ireland out of qualifying for the 2010 FIFA World Cup. Marketing experts have highlighted Gillette's "curse", given the accident on sports stars associated with the brand.

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In popular culture

• Saturday Night Live featured a three-blade razor blade in 1975, 23 years before Mach3, with the slogan "The Triple-Trac, because you'll believe anything." Not to be outdone, the satirical newspaper The Onion was mocked by President Gillette after Wilkinson/Schick introduced their Quattro razor in 2004, three years before Fusion was introduced, entitled Fuck Everything, Doing Five Blades .
• Mad TV also featured a parody that mocks Gillette's Mach3 product line. Mad TV called the product "Spishak Mach 20".
• Gillette continues to hold the naming rights for Gillette Stadium, which is home to the NFL five times Super Bowl New England Patriots and MLS New England Revolution.
• Eh Joe (1965), an avant-garde scenario for television written by the minimalist writer Samuel Beckett, Gillette's razor reference several times in his manuscript.
• The James Bond movie Goldfinger features a Gillette Slim 195 Adjustable twist to unlock (TTO) a razor containing the Bond connecting device used while on top of the title character's private jet.
• British comedian Michael McIntyre made a joke parodying the brand ad during his appearance Mock The Week , saying: "Our closest shave, in fact, it's too close, acting like a meat slicer. before. "
• In laser research and development, "Gillette" is a non-standard measurement used as a rough estimate of a device's specific penetration capability; "four-Gillet laser", for example, can burn up to four Gillette razor blades.
• Gilette is used as a common sign in several languages ​​to mean any type of razor.

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Canadian Headquarters

Until the late 1980s, Gillette Canada's headquarters were on the outskirts of Montreal, Mont-Royal, Quebec until they moved west to another Montreal suburb in Kirkland. The Kirkland office was closed in 1999 and Gillette Canada moved to Mississauga, Ontario, a suburb of Toronto following the acquisition of Gillette Duracell. Mississauga Office closed in 2005-06 after Procter & amp; Gamble acquired Gillette, and Gillette's Canadian headquarters is located in downtown Toronto with Procter & amp; Gamble at Yonge St.

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References

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Further reading

• "King C. Gillette, The Man and His Wonderful Shaving Device" by Russell Adams (1978), published by Little Brown & amp; Co. of Boston, Massachusetts, USA.
• McKibben, Gordon (1998). Cutting Edge: Gillette's Journey to Global Leadership . Harvard Business School Press. ISBNÃ, 0-87584-725-0.
• Company History Gillette (thefundinguniverse.com)

src: news.gillette.com

External links

Media related to Gillette on Wikimedia Commons

• Official website
• Gillette Adjustable Double Edge Vintage Knife: Reference Website

Source of the article : Wikipedia