The squeeze page is a landing page created for collecting preferred email addresses from potential customers.
Video Squeeze page
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In the field of direct marketing, customer lists are considered the most important part of shipping campaigns. Marketers spend a lot of time and money collecting "lists" from highly targeted customers as a result. Common methods for collecting mail lists include business email replies, telemarketing, rental lists, and joint enrollment agreements.
The email list serves the same purpose in the digital world. A highly targeted email list allows the owner to market their products and services with a high probability of success. With the proliferation of spam, consumers are very careful in providing their email address. To ease consumer concerns experienced online, businesses create "Squeeze Pages" detailing the standard of business privacy and what customers will accept.
Maps Squeeze page
Squeeze page strategies
A squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing; it means there is no hyperlink out. Quality squeeze pages use success stories that prospects will relate to when making a buying decision. They also use things like color psychology, attractive sales copy and keyword rich text placed with SEO (search engine optimization) in mind. Some advanced marketers even use audio and video on their squeeze pages.
Internet marketers borrow copywriting techniques from offline direct response marketing. This includes the use of headlines, bullets, teaser copy, deadlines, testimonials, scarcity, and the like. Aggressive marketers will present visitors with various incentives in return for their contact information.
As a general rule, Internet marketers try to keep content on their squeeze pages to a minimum. The purpose of this page is to get the visitor's email address; additional information may distract the user or cause them to "click" to another website. Navigation and hyperlinks are almost always absent from typical squeeze pages. The absence of links is used to focus the attention of visitors on one option: sign up for email list or leave the site. Intelligent internet marketers have found that convincing a visitor to sign up for an email list provides an opportunity to present the visitor with multiple sales messages over time, develop relationships, and even cross-sell other related products.
A squeeze page is often used along with an email autoresponder to begin sending information as soon as a visitor confirms their email address. Autoresponders can be used to send a series of follow-up emails or to provide direct download links for information. Promising information after completion confirming their email address has proven to be an effective method for increasing opt-in using squeeze pages.
The new technology also causes the addition of sound or video to squeeze pages in an attempt to attract the attention of visitors.
Search engine optimization
In 2011, on two occasions (Google "Panda" and "Farmer" in February and June), major search engines adjusted their algorithms to get more accurate rankings and sometimes excluded extortion pages that were considered "spam" due to lack of content. Additionally, some marketers have seen their pay per click campaigns subject to sanctions by restrictions that prevent "affiliates" from buying pay-per-click advertising to create opt-in lists for future sales. In response, marketers have begun to increase the amount of content included on the Squeeze page to ensure that their pages maintain their search results ranking.
Content on a squeeze page can be enhanced by adding a blog at the bottom of the page. Another popular squeeze page design is a combination of linear sales pages and squeeze pages. This design keeps the basics of squeeze pages like opt-in forms, bullet points, and videos at the top of the page. At the bottom of the page users will find more content and product information..
See also
- Autoresponder
- Electronic mailing list
- Landing page
References
Source of the article : Wikipedia
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